Discover 2D barcodes: Next generation barcodes
One Scan. Infinite Possibilities.
2D barcodes offer significantly greater information capacity than traditional linear barcodes, presenting exciting opportunities for Kiwi businesses. Unlike standard QR codes, GS1 2D Barcodes beep at point-of-sale, functioning like traditional barcodes while delivering enhanced data.
GS1 NZ is collaborating with retailers and product manufacturers to ensure that all retail point-of-sale systems in New Zealand can scan 2D barcodes by the end of 2027.
GS1’s new standard shifts the focus from conventional 1D barcodes to a connected 2D barcode system. This advancement provides comprehensive product information and supports various applications for brand owners, distributors, retailers, and consumers alike. Importantly, both 1D and 2D barcodes will continue to coexist for the foreseeable future.
The GS1 Digital Link is a new standard that connects essential GS1 application identifiers, such as GTIN, batch number, best before date, and serial number, to the Internet. This digital connectivity allows easy access to a wealth of information, from brand details and product ingredients to manufacturing processes, distribution traceability, and product authenticity—all essential for success.
Our innovative connected product solutions and 2D barcode printing services integrate advanced marking and coding technology with expert software solutions. Let us help you implement your connected product strategy and harness the full potential of information embedded in codes.
We provide end-to-end 2D barcode solutions with a comprehensive product portfolio to support all your requirements.
Ready to Make the Shift to 2D Barcodes?
Here are four essential steps we recommend for brand owners and retailers:
①
Partner with a Solution Provider. Identify a solutions provider to help define your project. What use cases should your company pursue? Will you need new equipment or software? How much data can you embed in your QR code, and what benefits will it provide to consumers? Starting a QR project raises many questions, and various stakeholders will have their own priorities. An experienced provider will bridge the gap between technical possibilities, your needs, and your company’s goals.
②
Define Use Cases and Objectives. Clarify the use cases and goals for your 2D barcode application. QR codes now serve beyond mere marketing; consider their role across the entire supply chain. The 2D barcode can accommodate multiple use cases in a single code, allowing for different digital experiences based on whether the manufacturer, distributor, or consumer scans it, as well as the scanning device used.
③
Establish a Data Management and Integration Model. Develop a data management model that ensures two-way connectivity for capturing, displaying, and monitoring data. Data must flow seamlessly throughout the supply chain, integrating with producers, production lines, MES, ERP, CRM, and other digital systems while adhering to safety and integrity regulations.
④
Choose Between Static or Dynamic Data. Evaluate your production line to determine whether to use static or dynamic data. Most current printing technologies can produce 2D codes, but the choice depends on the embedded data, serialisation needs, and size. For instance, if you only need a static GTIN, pre-printed labels may suffice. However, for customised, serialised, and live data, inline printing is recommended for simplicity. Your solution provider will assist in selecting the best technology.
A connected QR code is an opportunity to rethink your consumer engagement strategies. The integration of 2D codes into product packaging can be transformative. Imagine eliminating the need to include lengthy ingredient lists in multiple languages, freeing up design space. This allows for SKU inventory optimisation and, in some cases, the possibility of reducing packaging materials altogether. The future of packaging offers new avenues for engaging consumers, upselling, and providing enhanced experiences, all while gathering valuable purchase data.